You did it! You’ve invested years of hard work and sacrifice as you developed your skills in a profession that you’ve come to excel in. You find deep satisfaction in helping others benefit from your expertise and you’ve earned a reputation for being outstanding in your profession. You know you have found your niche. In fact, other agents come to for advice and support. Becoming a broker was a natural next step for you. Now you have the opportunity to multiply your success by duplicating it in others. You are excited about attracting and developing a team of agents as you help them achieve success.
There is that one challenge, however. How do you attract a steady flow of prospects for you and your agents? Excited, motivated agents don’t remain that way for long unless they are happily engaging prospects and developing new clients on a regular basis. NOTHING motivates quite like that, and yet, for all the training, support and resources applied to this, it remains the primary challenge nearly every day in agencies across the land.
There are plenty of options available for attracting new business, of course, and they range widely in cost, time, and effectiveness. But nothing beats referred business. Nothing! That’s indisputable. From seasoned veterans to wide-eyed novices, everyone acknowledges the supreme value of a referral.
What is a referral? Let’s first contrast it with a lead, which is sometimes confused with a referral. A lead is a name, some contact info, and a “go get ‘em, Tiger!”. It’s someone who might be a prospective buyer, but they may or may not currently be in the market for your product/service. Lists of leads are available everywhere, but a lead is a cold call, and they are truly chilling for most agents. They are known to drain the joy out of many a business, and it can be devasting to your success. A referral, by contrast, is a word-of-mouth recommendation. It’s the opportunity to connect with someone who is actively looking for your product or service. They don’t really need to be sold on that. The only selling that remains is about the credibility and reliability that you and your company can provide. That’s actually the fun part!
Imagine the success your agents would have if they learned how to develop a steady stream of quality, qualified referrals. You’d have overcome one of the biggest challenges that businesses face today. I can show you how to do that! Connect with me “here” and let’s get started.
It may just be the best business decision you’ve ever made!