Your business is a success! You’ve faced endless trials, experienced the inherent setbacks and errors that come with forging a new business, and you’ve finally got your recipe for success. You find joy and fulfillment in immersing yourself in a business that has become your passion.
In the true entrepreneurial spirit, you want others to experience that same thrill of delivering a great product/service while enjoying the deep satisfaction of operating a successful business. After all, that’s the epitome of the American dream! So you franchised your business. Others who share your enthusiasm have found you and you are eager to help them succeed as well. You delight in sharing your time and expertise with others so that they can experience the same success that you’ve had. You know things now that you wished you had known when you started out and you love sharing that with others. Every single detail, every ah-ha moment. You draw from your own experience in sharing best practices in processes, inventory management, purchasing, scheduling, customer service, accounts payable/receivable, and a host of other details that are vital to their success.
And then you get to the chapter on “Business Acquisition”. Building your customer/client base. And you struggle with affordable, effective ways to support your franchisees in gaining new business. It’s no small challenge. Businesses large and small throughout the world face this challenge every single day. It is the single most critical component for business success, for the best products and services benefit no one if they “stay on the shelf”.
We all have limited time and money and must budget them carefully in order to survive then thrive. There are so many choices! So many ways to accomplish this , but what is the best way for your franchisees? The simple answer, of course, is referrals. That’s indisputable. From seasoned veterans to wide-eyed novices, everyone acknowledges the supreme value of a referral.
What is a referral? Let’s first contrast it with a lead, which is sometimes confused with a referral. A lead is a name, some contact info, and a “go get ‘em, Tiger!”. It’s someone who might be a prospective buyer, but who may or may not be in the market for your product/service. It’s a cold call, and they are truly chilling for most franchisees. They are known to drain the joy out of many a business, and it can be the bitter ingredient in your franchise recipe. A referral, by contrast, is a word-of-mouth recommendation. It’s the opportunity to connect with someone who is actively looking for your product or service. They don’t really need to be sold on that. The only selling that remains is about the credibility and reliability that your company can provide. That’s actually the fun part!
Imagine the success your franchisees would have if they learned how to develop a steady stream of quality, qualified referrals. You’d have overcome one of the biggest challenges that businesses face today. I can show you how to do that! Connect with me “here” and let’s get started.
It just might be the “missing ingredient” in your recipe!